New Kurz Jewellery Store Generation 

A new store generation with a clear interior identity and an integrated storytelling concept was developed for Kurz jewellery boutiques.

Linear architecture with an atelier character is combined with warm materials and elements influenced by French interiors. Rather than following the conventions of a traditional retail space, the atmosphere recalls a personally curated boutique hotel.

The concept creates a recognisable brand environment that can be adapted to different locations while remaining unmistakably Kurz.

Services: Architecture and design, concept development, brand repositioning and construction management